What made actress Sharon Stone apologize? Many assume she was compelled by her five-year cosmetics advertising contract with Dior, or her desire to sell more "Casino" cinema tickets to a population totally enamored of Los Vegas. Market forces -- and the risk-averse nature of many top brands -- were undoubtedly a factor.
But, hey, everyone knows Chinese cinemas only show a very small number of foreign films anyway; "Basic Instinct" isn't one of them. Stone's name is known on the mainland mainly through pirated DVD's of her movies, which earn her some fame but no revenue.
What really happened is simple: Stone made some insensitive remarks, in the wake of a massive natural disaster that has left more than 68,000 confirmed dead and another 20,000 some missing. Flippancy in the face of so much suffering is bad PR and both Stone and Dior (which removed her from its mainland ad campaign) know it.
This is the first time a major Hollywood celebrity has said sorry to Beijing, though those who've criticized Chinese human rights abuses in the past make for a star-studded cast. There's Mia Farrow, who's campaigning for a boycott of the "Genocide Olympics" due to atrocities in Darfur and China's support. of the Khartoum regime. There's Steven Spielberg, who stepped down as artistic director of the Beijing Games opening ceremonies, also over Darfur. There's Richard Gere, who says "cultural genocide" is taking place in Tibet and is a devotee of the exiled Tibetan leader the Dalai Lama.
But the qualitative difference here is that Stone's comments came just as the Chinese population is rallying behind the quake relief effort and grieving over the victims, displaying a unity of purpose between grassroots citizens and officialdom that never seemed so closeknit before. In other words, Stone may really have come close to "hurting the feelings of the Chinese people," as the cliched saying goes. (When we foreign media write something the government doesn't like, that's traditionally the charge leveled against us). Chinese bloggers have called her "dirty swine" and Xinhua news agency dubbed her the "public enemy of all mankind."
For the record, Stone's original comment -- suggesting that what goes around had come around for Chinese authorities -- was made during a brief red-carpet interview at the Cannes Film Festival (and it was somewhat tempered by additional statements). Asked about her Buddhist faith, she said "I'm not happy about the way the Chinese are treating the Tibetans...I've been concerned about how should we deal with the [Beijing] Olympics, because they are not being nice to the Dalai Lama, who is a good friend of mine. And then this earthquake and all this stuff happened. And then I thought, 'is that karma, when you're not nice that the bad things happen to you?'"
Indeed. Let's go to the videotape: