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Posted Friday, July 04, 2008 8:23 AM

Moneyed Games: Olympics for the Super-Rich

Melinda Liu

Security clampdowns and traffic restrictions make Beijing's Games sound like a hassle, but you don't really have to sweat the small stuff. If you thought "Green Olympics" meant the color of money,  we have a $20,000-dollar-a-day, August-only deal just for you. Jennifer Conrad explains how some VIP tour companies have applied a new twist to that old Deng Xiaoping aphorism. To get rich may be glorious; but to be rich is even better:

     While most visitors to Beijing for the Olympics are preparing to take the subway to venues and wait in security lines, some people might find their Olympic experience a little more...comfortable.

    Remote Lands, a tour company that offers super-high-end Asian travel packages  -- such as luxury yacht trips to Borneo, or yak skiing in India -- is offering VIP security packages for the Olympics. They say that means expedited customs, helicopter rides that buzz past Beijing's notorious traffic, access to special traffic lanes, and security details of local police. Clients will be met at their airport gate (or private jet hanger!) in Beijing, then accompanied by staff trained in "terrorism management, first aid, evacuation situations, and fire safety" to their destinations.

   The package doesn't come cheap, though, starting at $20,000 a day. Prices go up from there depending on the additional staff, motorcycle escorts, and other "incidentals" (as the company press release calls them).

    One client asked for the hotel rooms to be redecorated, so Remote Lands is flying in special pillows, blankets, and toiletries from New York City before the family arrives. And since the rich and famous can't be bothered to program their own cell phones, for all of the clients, each family member and staff member will get a local cell phone pre-programmed with each other's numbers, their hotels and guides in China, AND the numbers of their contacts back home. "That's a lot of work," said a company rep.

    A publicist I spoke to wouldn't name names, but she told me that the people using the service will be "high-profile, well-heeled, and in need of security wherever they travel." So far, they include a famous Hollywood producer, a billionaire European media mogul, and Wall Street financier--all traveling with their families. Two of the families will be arriving in their G5's.

    As for the rest of us, the flat-screen TVs in new subway cars are kind of nice.

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