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China Calling

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  • Biofuels: The Dane who Made his Mark

    Newsweek | May 13, 2009 09:11 AM
    Ever met a cool Dane? Read on. This item is from Nick Mackie, who was the first -- and currently is the only -- Western reporter to be based in post-1949 Chongqing, deep in China’s interior. This area is China’s “Wild West” and Mackie often hits the road... More
  • China's Now the World's Largest Car Market: Leaner, Greener Detroit?

    Newsweek | Apr 29, 2009 04:23 PM
    by Melinda Liu. American tastes dominated the world's automotive market for a century, but all that's changing now. Today it's the increasingly well-to-do Chinese car-buyer that industry wants to woo and win, thanks to this incredible fact—China has,... More
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  • Earth Day: Beijing's Green Scene

    Melinda Liu | Apr 22, 2009 07:09 PM
    Jennifer Conrad reports on Earth Day plans in Beijing: Tomorrow night, for Earth Day, eco-conscious Beijingers will gather on the roof deck of a local bar for an organic BBQ and screening of a documentary about young environmentalists. "Despite China... More
  • The Color of (Stimulus) Money Isn't Always Green

    Melinda Liu | Mar 12, 2009 03:19 PM
    Newsweek's Duncan Hewitt reports on how China's massive $586 billion two-year stimulus package is raising concerns about environmental protection, even if it does manage to revive the economy: Environmentalists have been raising concerns about China’s... More
  • How America Can Turn China Green

    Newsweek | Feb 16, 2009 03:21 AM
    The U.S. ignored Beijing's request that it pay 1 percent of GDP to help China go green. It shouldn't. by Fred Guterl. This appeared in the magazine issue dated Feb 23, 2009. Gao Guangsheng has an odd sense of timing. In late October, as the global financial... More
  • Amb. Wu Jianmin: China's Economy and Environment in 2009

    Melinda Liu | Jan 12, 2009 10:30 AM
    Chinese leaders are predicting 2009 will be full of tests, as job losses stoke fears about stability. It's a year peppered with sensitive anniversaries—20 years since troops crushed student protesters in Tiananmen Square, and 50 years since the Dalai... More
  • Nothing Like Blue Skies (II)

    Newsweek | Nov 4, 2008 09:02 AM
    Here's part two of Alex Pasternak's report on how China fudged pollution statistics -- and raised questions about its much-praised "Blue Sky" days: The manipulation of air quality statistics also raises questions about the air during the Olympics, when... More
  • How China Fudged Its Pollution Numbers (I)

    Newsweek | Nov 3, 2008 02:44 PM
    When is a "Blue Sky" not a blue sky? Here's the first installment of Alex Pasternack's report on how Beijing's environmental achievements during the August Olympic Games may not have been quite the success that they seemed: Despite fears of choking pollution,... More
  • Wal-Mart's New Push to Green China

    Mary Hennock | Oct 24, 2008 10:29 AM
    As the world economy sags, the world's largest retailer is looking for new ways of reducing both costs and environmental impact—and arguing that the two can go hand-in-hand. At its "Sustainability Summit" in Beijing Wednesday, Wal-Mart announced the launch of a new set of stringent environmental standards, energy reduction targets and ethical compliance procedures that will apply initially to its thousands of suppliers in China and eventually to all suppliers. The company kicked off the day-long summit, attended by more than 600 of its suppliers, by spelling out ambitious targets that, if implemented, have the potential to make a significant impact. The goal is to set new standards for responsible sourcing in its global supply chain and create a model of best practice in China. The main points:

    Environmental efficiency: The top 200 factories that supply Wal-Mart must improve energy efficiency by 20 percent by 2012, while China's 113 Wal-Mart stores must cut energy use by 30 percent and halve water use in all stores by 2010, and get suppliers to reduce packaging by five percent by 2013.

    Stricter enforcement of ethical standards: All new suppliers must pledge to comply with local labor and environmental laws (existing suppliers already face an audit that checks such things). By 2012 direct suppliers must source 95 percent of their production from factories with high social and environmental audit scores.

    Supply chain transparency: Wal-Mart will demand suppliers can provide the name and location of every factory they use to make any products Wal-Mart sells. The rule will start with clothing and cover all merchandise by the end of 2009.

    All of which sounds good, as does the urgent timeframe with implementation of many targets starting in 2009--a date that's only a couple of months away. But is Wal-Mart serious about making this happen? There are several reasons to think so. One of the most convincing was offered by Mike Duke, Vice Chairman, Wal-Mart International in the opening session when he said, "If we don't pose these questions, our customers will. In the age of YouTube, social networks and bloggers, there is no trust without transparency and ownership." Wal-Mart's embarrassments over China-sourced goods include baby cribs with defective safety pegs (also sold by Kmart.com and Target) just this week.

    China is a sensible place to start rolling out these policies. It plays a pivotal role in Wal-Mart's overall sourcing, and the retailer's Global Purchasing and Supply HQ is in Shenzhen. When it comes to capturing the world's largest consumer market, there are brand-building incentives as well. Chinese consumers have plentiful reasons to fear poor product quality; the latest food poisoning scandal has sickened 54,000 children who drank melamine-tainted milk. In China, Wal-Mart has a unique opportunity to position itself "almost as a high-end store", explained Terrence Cullen, vice-president of development for Wal-Mart China. As a foreign store, it enjoys a reputation for quality compared to local retailers.

    Finally, there's the role of socially responsible policies in warming relationships with officials. Working constructively on something that benefits society offers "a platform for developing a mutual understanding that you might not otherwise achieve", says Felicia Pullman, head of the regional corporate social responsibility team at APCO Worldwide in Hong Kong. China's rulers are seeking solutions to its environmental crisis, and senior officials are trawling for workable ideas and technologies. Wal-Mart's summit was attended by vice-ministers for commerce, and science and technology.

    Wal-Mart CEO Lee Scott argues that sustainability and transparency are simply good business. They can save costs and win consumers to "better products that people are willing to pay a fair value for." The argument: Wal-Mart's extra-large footprint in the marketplace means it can have an outsize impact on how suppliers manufacture their product while at the same time bringing low-cost, eco-friendly products to the masses.  The new policies represent a logical upgrade for both Wal-Mart and China's manufacturers, Scott says. Past purchasing policies have been "very transactional" and failed to "create a relationship that allows your supplier to invest in new capital, new equipment, new technology."

    Transparency doesn't always come naturally to the often secretive retail giant, and questions to Wal-Mart executives over the last two days frequently drew the answer "We don't disclose that figure." That will have to change if the company is serious about the value of promoting corporate openness.
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