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Posted Thursday, January 29, 2009 2:33 PM

One Countercyclical Business

Daniel Gross
Spend a day or two here, and it seems that every business, in every sector, in every geographic area, is suffering. There seem to be no safe havens, and few truly countercyclical industries this time around. But I think I may have found one: white-collar networking. Reid Hoffman, the CEO of LinkedIn, says that the site, essentially a networking site for yuppies, is expanding rapidly. It has 34 million members, and is adding one million every 17 days. Advertising is holding up. Hoffman expects revenues and employment to rise in 2009, and expects the company to be profitable. “Networking is cycle resistant,” Hoffman said. “In an environment with lots of jobs and few free employees, people feel a need for LinkedIn and the access it offers. And in a market with lots of employers and few jobs, members feel like they need it.” Membership growth, in other words, is tied in part to white-collar job anxiety. “It was interesting to see all the people from Lehman Brothers join” after the company went bankrupt in September, Hoffman said.
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