Sharon Begley
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Aug 21, 2007 01:54 PM
If you figure that a good time to ask the boss for a raise is when
she gets back from summer vacation in a few days, you’ve got it half
right. Being in a good mood influences people’s judgment and decision
making, meaning you have a greater chance of coming away with that
extra five percent when the boss is in a good mood than when she has
just been chewed out by the uber-boss. But here’s the other half: if
the boss knows that you are trying to exploit her “incidental affect,”
as psychologists call it, and is therefore reminded that her judgment
may be clouded by incidental feelings, the effect may disappear.
So conclude Eduardo B. Andrade and Teck-Hua Ho of the Haas School of
Business at the University of California, Berkeley, who tested how mood
affects decision making—and how knowing that someone is trying to
exploit that effect for his own ends can make the attempt backfire.
They report their findings in the August issue of Psychological Science.
The world is full of examples of mood affecting judgment on issues
that “should” turn on logic and rationality alone. When people are
negotiating, being in a good mood makes it more likely that they’ll
cooperate, while being in a bad mood makes it more likely they’ll be
more competitive than cooperative. Let’s say you’re negotiating with
someone—haggling over the price of a used car, say—and the seller
responds, “that offer is enormously insulting!” Knowing the effect of
anger on decision making, and really wanting the car, you backpedal,
upping your offer. As Andrade and Ho write, “the angry feeling
generated by a disliked offer is taken into account during the
negotiation process.” So is a contented feeling: people feel they can
ask more of someone in a good mood.
But what if the mood has nothing to do with the subject at
hand—settling on a price for a car—and instead reflects something
completely incidental, such as the boss's euphoria about how great his
vacation was? In this case, the contentment has nothing to do with your
request for a five percent raise. Your best strategy is nevertheless to
ask for more when you know the boss is in a good mood, and less if he
is in a bad mood.
But here’s where it gets tricky. If he knows that you know he
is in a good mood, he is likely to take this into account, figure
you’re trying to exploit his good humor, and overreact, telling you and
your request for a raise to take a hike.
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