For seasoned industry
observers, the only surprise about yesterday's
news that Rare founders Chris and Tim Stamper had left the company was that
it had taken this long. Yes, Microsoft's 2002 purchase of the company surely represents one
of the company's least successful acquisitions. From a return-on-investment
standpoint, the
Redmond giant spent $375 million to buy Rare from Nintendo (just $25
million less than what it cost to purchase Hotmail), and the results were meager
(just five Xbox and Xbox 360 games shipped in five years). Reviews of the titles that did come out were mediocre (average scores well below the nines and tens that greeted
Rare's storied Nintendo efforts). Worst of all, the games produced modest sales that paled in
comparison to Rare's heyday.
(We've long believed that the folks at Bungie, upon learning that
stablemate Rare sold for about ten times as much as their company, should have
staged a sick
out during the making of Halo 2 until Bill Gates coughed up a lot more loot.)
Nevertheless, the bleak financials probably aren't the reason the Stampers have
moved on. No, it's more likely that their post-purchase employment contracts
have finally expired, hence, the standard "leaving to pursue other
opportunities" line coming from Microsoft PR.
Yet despite Rare's
steady slide into irrelevance, the company's legacy continues to intrigue and
inspire even its rivals. During the course of our Playstation 3 reporting last
October, we asked Playstation worldwide studios boss Phil Harrison for his
thoughts on Rare. Here's our previously unpublished exchange:
This question is a bit separate
from your bailiwick, but I've got to take advantage of your insights while I
have you here. Being based in the U.K., you're obviously plugged into
the local development scene. Why do you think that Rare hasn't been able to
regain its former glory?
[Long pause.] Rare is
traditionally a very closely held company, a very secretive company. The
founders, the Stamper Brothers, almost never gave interviews. They were very
private individuals. In fact, before Rare, they had a company called Ultimate,
which made games for the 8-bit home computers that were popular in the the
1980s, like the Spectrum and
the Commodore 64.
I remember that their approach to journalists and reviewers was that if you want
to review our game, well, you can go and buy it in the store. They had their own
game publisher, that was very successful.
Then they started working for
Nintendo, who were themselves a very secretive organization. And so I think that
they became quite insular and quite inward-facing, and they missed some of the
trends that were going on in the business generally. Now also, if you sell your
company to Microsoft and get hundreds of millions of whatevers, currency in the
bank, it does tend to defocus management a little bit. But Rare, and prior to
Rare, Ultimate, are responsible for some of the best games ever made. And from
an industry point of view, I hope they continue to make good games, because
they're an inspiration to many of us in the business. I'm sure they'll get their
groove back.