
Incognito and Sony Computer Entertainment's Warhawk
A
Sony Computer Entertainment spokesperson has confirmed to Level Up that
sometime later this month, retailers will begin selling a $39.99 SKU
of Warhawk that does not include the Bluetooth headset. When the game
went on sale in August, two versions were available: a download-only
version sold through the Playstation Network for $39.99, and Blu-Ray
disc version with a Jabra Bluetooth headset packed in, for $59.99. With
this price reduction, the retail and digitally distributed versions of
Warhawk now sell for the same price.
We first got wind of a
possible stripped down retail SKU for Warhawk on Friday, when, in the
course of reporting a separate story, we came across a listing for "Warhawk--Game Only"
on GameStop's Web site. The listing says that the $39.99 version will
be available on October 10th, but the Sony rep had not been able to
confirm that with SCEA's sales department by press time. When asked
whether this was indicative of Sony's strategy for future AAA games
that are jointly released on PSN and Blu-Ray--i.e. an initial run with
a pack-in for $59.99, followed by a standalone Blu-Ray version for
$39.99--the rep only said that Sony had no new announcements to make at
this time.
We predict that games like SOCOM: Confrontation,
where communication is essential, will ship with and without headsets.
Similarly, a game like Gran Turismo 5 Prologue might have a limited
number of bundles with a Logitech racing wheel optimized for Polyphony
Digital's latest opus. Still, this is merely speculation, and we'll
keep an eye out for any future announcements that Sony makes in this
area.