Are they starting a microbrewery as well?  And if they are, will the beer TASTE like Dave Jaffe?  If so, that'd probably taste like motor oil and corn flakes.  :)

It's also called Pop in Minnesota and strangely enough in Washington. I'll never understand that. Here's to hoping that Eat Sleep Play is one of the classier sodas, not one of those generic off brands. I'm hopeful.

Super cool logo.........wonder where these fellas are from; since they referred to the top as "pop top"....I'm from Detroit and Pop was coined here...almost eveywhere else it's called soda.........soda!