N'Gai Croal
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Oct 18, 2007 03:00 AM
From Washington, D.C. to Foster City, California, the word of the day is, apparently, "relevant." An embattled President Bush used the R-word yesterday morning
during a press conference to explain why he decided to veto a
children's health insurance bill supported by both Republicans and
Democrats. That's why it echoed in our minds during a conversation
yesterday afternoon with Sony Computer Entertainment America CEO Jack
Tretton, wherein he used the word "relevant" ten times in just 12
minutes while referring to the similarly besieged Playstation 3 and its
predecessor. Was this a confident recitation of the facts or merely a
wishful talking point? We'll let you be the judge. But based on what
our sources are telling us, if the PS3 had a power animal,
the September sales gap between the Sony's flagship console and those
of its two competitors would see the PS3 represented by a duck—one as
lame as the current occupant of the Oval Office.
Nevertheless, the purpose of Tretton's call was to give us an
advance briefing about two bits of news intended to finally make the
PS3, um, relevant. First, the 40 gigabyte Playstation 3 that had been
announced two weeks ago in Europe will be available in North America on
November 2nd, bundled with a free "Spider-Man 3" Blu-Ray disc, for
$399. Second, effective immediately, the price of the existing 80
gigabyte model will drop from $599 to $499. Having already received a
draft version of the press release, we cut to the chase and asked
Tretton a series of questions about how and why Sony decided to remove
PS2 backwards compatibility entirely from the new $399 model, a decision that we strongly criticized
in a recent post. We also inquired about the current state of various
unfinished aspects of the PS3 platform, as well as Tretton's thoughts
about the PS3's prospects going forward. Here's what he had to say.
When was the decision made to remove backwards compatibility entirely and why?
Well, I think we have long consternated over the issue of bringing
tremendous technology to the consumer, something that's really going to
be ahead of its time and carry this industry for the next decade, and
the challenge that presented in terms of the retail price point we had
to offer. So the goal was trying to reduce the price point of the
Playstation 3, but keep all the features that we thought were
incredibly relevant to the future going forward. We feel like we've
been able to accomplish both at $399. We've got a price point that I
think can finally attract the masses, and we've kept all of the
features that we think are incredibly relevant to the Playstation 3 in
there.
Does Sony plan to keep manufacturing the 80 gigabyte version of
the PS3 that has the combination of software and hardware backwards
compatibility?
In this industry long-term plans are six months out, but we intend
to keep the Playstation 3 80 gigabyte model actively available and
incredibly relevant for the North American consumer for the foreseeable
future.
You only sort of answered the question. Are you saying that
you've manufactured a lot of the 80 gigabyte models, and you're going
to sell them as long as there's demand, or is it in fact still being
manufactured?
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