N'Gai Croal
|
Aug 14, 2007 08:28 AM

Naked Sky Entertainment's RoboBlitz for Xbox 360 and PC
In Round 1 of our Vs. Mode exchange on short session games with MTV News reporter Stephen Totilo, which is also being posted on Totilo's blog MTV News: Multiplayer,
we explained that our twilight years had brought on an increased
impatience with the pacing and structure of AAA games, prompting us to
spend more of our time on small games. Totilo argued that longform
games, not our graying dreadlocks, were to blame, and speculated that
the existence of high-end short session games on Xbox 360 and
Playstation 3 were the accidental byproduct of machines designed for
epics like Halo 3 and Metal Gear Solid 4. In today's installment, we
set Totilo straight on the scope of the 360 and PS3's short session
ambitions while making a case for the crucial importance of PR and
marketing in nurturing the success of small games. Meanwhile, Totilo
puts on his Man of the People hat, declaring that in the age of
YouTube, the viral distribution and word of mouth are all that short
session games need to thrive. Some excerpts:
N'Gai Croal: You wonder why many these newer short-session games like RoboBlitz and
Super Stardust HD are graphically rich; it's because they're trying to
stay competitive on high-end consoles. A $10 game doesn't necessarily
get a pass on its graphics. (In Sony's case, a lot of its graphics
emphasis has to do with the company pushing its 1080p/True HD talking
points.) Small games don't get magazine covers; they don't generate
many headlines; and other than a few exceptions--like flOw during the
PS3 launch window and Microsoft and Namco's Pac-Man CE event in
NYC--these games don't get much marketing or PR support. You and I both
know small games developers who've been told by Microsoft PR to curtail
their own promotional efforts. We also know that Sony PR wasn't even
aware that they had a small hit on their hands with SSHD until we
forwarded them the NeoGAF thread; separately, we only got access to a
review build of Blast Factor Advanced Research a day or two before it
shipped.
Stephen Totilo: You rightly point out that this could be a fleeting moment,
that the small games resurgence may abate. It may, but we disagree on
the needed safety measures. I don't think the continued success of the
movement requires creative PR and marketing. After all, PR and
marketing have had relatively little to do with the surge of popularity
in small entertainment outside of games. YouTube clips and downloadable
songs get popular without the help of "the man" thanks to the viral
hype of "the many." Such viral success occurs in those fields because
the platforms involved are open. Theoretically--and maybe
temporarily--anyone could create something and anyone could share that
creation with anyone else.
Click on the link below to read Round 2 of our exchange in its entirety.
More