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Posted Thursday, March 06, 2008 2:23 AM

Extreme Makeover: To Illustrate the Continuing Electronic Arts/Take-Two Saga, Level Up's Crack Design Team Drops Its Logo Mashup

N'Gai Croal

It's been eleven days since Electronic Arts made its shocking but not surprising $2 billion offer to purchase Take-Two, and along with it, 2K Sports and Rockstar Games. We've spoken to representatives from both sides: EA's spokesperson spitting occasional blasts of hot fire, while Take-Two's reps chose to flow like water--even when confronted with our source's contention that future Rockstar releases will be delayed because all hands were reassigned to assist with completing Grand Theft Auto IV in time for its April release. (Take-Two denied the charge.) We also got Civilization creator Sid Meier, who's also the co-founder of the Take-Two owned Firaxis studio, to go on the record with his thoughts about the possibility of working for EA. With no end immediately in sight--we hear that EA is having trouble convincing Take-Two's institutional investors that its $2 billion, $26 per share offer is the best deal available--the only things serving as a deadline is EA's thinly-veiled threat to pull the offer if Take-Two doesn't accept prior to GTA IV hitting the streets on April 29th.

Still, despite CEO Strauss Zelnick's insistence that Take-Two "has a really bright future as an independent company," we believe that by hook or by crook, EA will end up acquiring the company, meaning that it's time for us all to prepare for the inevitable. So we turned to the same man who handled our proposed redesign of the Wii controller, commissioning Level Up Xbox 360 correspondent and Newsweek.com art director Rolf Ebeling to craft a logo for the combined entity. The resulting hybrid, which is almost Mendelian in the naturalness of its design, has been produced in a handful of colors to suit the Level Up staff's whims and moods. You can see a single version above along with the mathematical equation that produced it, and the rest will be rolled out in the days and weeks ahead. Let us know what you think of our work in the comments below.

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Member Comments

Posted By: dujrock (March 6, 2008 at 3:01 PM)

Extreme Makeover?  Or Extreme Takeover?  The logo looks plausible!  For a moment, I thought it was legit (my snark sense is a little slow today).


Posted By: Madletters (March 6, 2008 at 2:46 PM)

Shouldn't the motto be "Venimus, Vidimus, Vicimus" to indicate first person plural?


Posted By: Crowskie (March 6, 2008 at 2:08 PM)

Now with more motto.

http://img.photobucket.com/albums/v355/Crowskie/ea_t2_2.jpg


 
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