
At last year's Consumer Electronics Show, one of the
more unusual gadgets that we saw was the Falcon game controller from
Novint Technologies, which allows users to feel objects and
interactions in a 3-D manner. We were intrigued by the device's
potential--its unique approach to force feedback (explained here)
let us experience the sensation of touching different surfaces and
materials--but expressed a good deal of skepticism about it's chances
in the marketplace. Why? Because while there had been a number of
recent runaway successes in the alternative input category--SingStar's
microphone, Buzz!'s buzzers, Guitar Hero's guitar and the Wii
remote--the first three were built around what proved to be killer
exclusive software, and the fourth additionally benefited from being
included with each and every Wii sold. By contrast, the Falcon was
essentially an after-market, would-be mouse replacement peripheral with
no exclusive software; and as such, we had a difficult time imagining
it breaking through.
Still, slow and steady wins the race. Last
week, Novint and Electronic Arts exclusively revealed to us their
agreement by which Novint will license several EA games, which Novint
will then patch to support its Falcon peripheral. The titles which are
being modified include Madden NFL 08, Tiger Woods PGA Tour 08, Need For
Speed ProStreet, Battlefield 2 and Battlefield 2142. Each of this
titles has been previously released, but Novint CEO Tom Anderson hinted
that the company might support EA's as-yet unannounced Need For Speed
title for 2008. Anderson also told us that the Falcon had been
championed at the highest levels of EA; CEO John Riccitiello had been
shown a demonstration of the device while he was president under
then-CEO Larry Probst, back when the Falcon was a $14,000 prototype.
("It wasn't practical for EA to be involved then," says Anderson.) The
two men stayed in touch during Riccitiello's tenure at Elevation
Partners, and when Anderson showed the Falcon to Riccitiello again in
December, it was impressive enough for EA's CEO to have his lieutenants
evaluate it and ultimately strike a deal.
What surprised us
somewhat is that Novint will charge players who already own these games
$9.99 for a patch (Anderson's own words) in order to make the games
Falcon-compatible. (Full versions of the game, meanwhile, cost $29.95.)
At a time when Novint needs to drum up as much support as possible from
players, the $9.99 fee seems as though it's taking advantage of those
who already own a Falcon and alienating those who don't. Still, with a
three-month conversion time per title, we can't say we blame Novint for
wanting to recoup some of its invesrtment.
Check back later in
the week for our complete interview with Anderson and Jim Stadelman, a
senior account manager in EA’s strategic sales and licensing group.