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Posted Tuesday, January 13, 2009 1:17 PM

Joshua Alston: How 'Idol' is Trying to Stay Relevant -- and Keep You Hooked

Joshua Alston
The newly expanded judge panel. Courtesy of Fox.

Television years are much like dog years. With each year that passes, television shows age exponentially. Their narratives peter out and their production staffs try everything in the book--stunt casting, shocking deaths, changes of locale--to energize them. This law of diminishing returns extends beyond scripted television, though. Unscripted shows also have to constantly find new ways to shake up the formula in order to stay relevant.

It comes as no surprise, then, that the producers of "American Idol" are unveiling in tonight's season premiere--the show's eighth--a new, fourth, judge, songwriter Kara DioGuardi . She'll join Randy Jackson, Paula Abdul and Simon Cowell, the judges who have lorded over the singing competition since it began in 2002. The caustic Cowell will have a tiebreaking vote during the audition rounds.

As cast shakeups go, it's not a bad choice. "Pop Idol," the British show on which the American version is based, has always had four judges. In its second season, the producers of the U.S. show tried to add radio personality Angie Martinez, but she quit early on. DioGuardi, meanwhile, is a respected songwriter, and at 37 she brings a fresh approach to the judging of a show that frequently uses the youth and youthfulness of its contestants as a basis of criticism (average age of the other three current judges: 49).

But if the intent is to stop the show's audience attrition--it dropped 7% in total viewership last season over the year before--DioGuardi's addition isn't going to cut it. In order for "Idol" to survive, it'll have to stop thinking of itself as a talent competition and start thinking of itself as what it has always been: a reality competition show.

"Idol" producers have always seemed to pride themselves on the purity of their competition, a democratic system in which the nation's best undiscovered singing talent is crowned. But with "Idol," just like any democracy, when people don't agree with the result, they become disillusioned. It started as early as season 2, when Ruben Studdard eked out a victory over Clay Aiken, inspiring thousands of Aiken's fans to complain to the FCC about possible fraud and vote tampering. And in many seasons, there has been a superior talent (see: Chris Daughtry, Melinda Doolittle, Elliott Yamin) who is cut down too soon due to the unpredictable ebbs and flows of voter's habits, or just their tin ears.

When oddball soul singer Taylor Hicks clenched the title in the fifth season, even the show's producers acknowledged that the viewership had made a terrible mistake. And the following season gave rise to Sanjaya Malakar, the tuneless teen who captured the nation by sailing through week after week despite an apparent talent deficiency. The image of "Idol" as a pure meritocracy was shattered ages ago.

The show's producers seem not to have noticed. "There were no panic changes," said exec producer Ken Warwick on a conference call. "It wasn't, `Oh, my God, we've dropped 7 percent. What are we going to do to change the whole show?' This wouldn't have been on TV for eight years if it wasn't doing it right." After eight years, almost any show is wobbling and in need of reinvention, and so far "Idol" has only made minor changes to the competition. Last season, they created a rule that contestants could play an instrument during their performances, a move to enhance the show while showcasing the musicianship of its contestants. It accomplished the latter goal, but not the former. DioGuardi will probably give the show a temporary bounce, as curious viewers tune in to see where her comments will fit in between Jackson's complaints about "pitchiness" and Abdul's sartorial compliments. But the only thing that will really rescue the show is to change the gameplay.

Look at a show like "Survivor." Every season it adds new twists to constantly keep the contestants feet to the fire, and the result is often brilliance. When the "Survivor" producers made the controversial decision to divide teams by race, it started out as a questionable sideshow and finished as a deeply absorbing season. In the show's 16th, producers created two teams, one consisting of fans of the show, the other of fan favorites returning for another shot at the prize. It was arguably the show's best season ever. No one expects "Idol" producers to bring back old contestants to face off with new ones, but even a subtle twist would go a long way in energizing the show. They could resurrect the "Wild Card" show, in which each judge gets to select a contestant cut too soon and give him or her another shot. That is, after all, how Clay Aiken made it back into the mix and went on to be one of the franchise's biggest stars. Instead of having contestants choose their own songs, why not let them choose songs for one another? Or how about ending the arbitrary rule of having six men and six women in the finals? In season 6, it was clear after the first week of the semifinals that the men were outclassed, but less talented men advanced because of the inflexible rules.

At this point, no one actually thinks of "American Idol" as a platform for the country's best new talent. It is what it is: a not entirely fair, but often entertaining television show. Unless the producers start focusing on the excitement of the gameplay rather than the integrity of the competition, all adding an additional judge gets them is the assurance that at least one more person is watching.

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Member Comments

Posted By: star3 (January 17, 2009 at 12:32 AM)

I enjoy watching A.I. but have often wondered how so many people who don't make it even made it in the door.  Obviously, there are many people who actually think they can sing, but the sounds they make are more like chalk scratching across a blackboard.  Their family and friends must have encouraged them, which shows they are also tone deaf.  Its sad to watch their disappointment, since it takes a lot of courage to go before a group of judges and sing, so even though some don't make it, I admire their effort.  Some really great singers have come from this show,and are a pleasure to listen to.  Kudos to those who made it,  and to those who didn't, your talent probably is best served in private.  


Posted By: neil.jericho (January 15, 2009 at 12:35 AM)

I think the one fact that has been glossed over is that the eliminations dont happen because of the judges. Of course they will rip apart a bad performance but they dont vote but if a deserving participant has been eliminated its because America hasnt voted him/her in. I remember watching the episode in which Daughtry got eliminated. My jaw dropped to the floor. I kept wondering - What was America thinking ?! I have been a follower of the show ever since it was introduced here in India, for sure several deserving people havent made it to the top. But they have gained the recognition to make it in the industry.


Posted By: nimodahooligan (January 14, 2009 at 5:00 PM)

the terrible thing about this show is the judging system and how people get sent to california...

not every contestant gets put in front of simon, paula and mr jackson.

before they even get a chance at presenting themselves to the "final" judges, they have to go through on average 5 other sets of judges before they are even able to be seen on TV... makes you wonder how many people they let get their hopes up only to be shattered on national television. thats the real shame behind this show, leading on innocent people in pursuit of their passion and dreams only to crush them when they think they have a fighting chance, and while they are at it embarass them in front of one of the largest viewing audiences in history. this is how you get a case like william hung, an oddly cute yet oblivious young man thinking he has hit it big, but the joke was on him the whole time.

makes me wonder how much real talent gets turned away for the sake of "good television" and embarassing people that are trying to live they're dreams.

not to mention the contracts that all of the talent has to sign once they finalize the line up of singers for the actual competition. american idol owns these peoples souls, they have little to no freedom,  they are told what to say, how to dress, how to sing, what to sing, where to sing, they arent allowed any artistic freedom, they dont make much bank because of the contract they all sign, most of the profit they WOULD have made off of records and merchandise sales go right into the pockets of network execs/label... robbery from start to finish... its like an irresistable fat worm on a hook, the fish doesnt see the fishing line that would soon pull him out of the water, gasping for air, desperate to have a normal life underwater again, but now his only purpose is to make the people that caught him nice and fat while he sits lifeless in a fillet pan with lemons to sour him further...

i hate, despise, detest etc...there arent sufficient words in the dictionary to describe my hatred for this show. a sham, robbery...they are playing a big profitable joke on americas viewing audience...

and ive been HEAVILY involved in music from a very young age, have seen alot, been alot of places, i know contracts, and i know a musical sham...american idol is the epitomy of a sham. i have never watched it beyond mere glimpses and never plan to.