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Posted Thursday, May 28, 2009 2:02 PM

How to Kill Women's Pro Sports: Step One

Sarah Ball
Because women's professional sports were in danger of being taken too seriously, our intrepid ladyfriends over at the LPGA Tour are "encouraging" their tour players to Twitter amid a round of golf.  As in, follow a putt for birdie with a Tweet about making birdie. GET IT?  Birdie tweets.  It's funny. 

Even though it violates most courses' protocol.  And even though it does absolutely nothing to quell critics who say golf's not a real sport. I can just hear them now: You, too, can get a college scholarship to ride shotgun while texting your friends!

This would never fly on the PGA tour, and not just because mobile phone and PDA use is banned during play. Tiger would make a taxidermied example out of anyone clickity-clicking out Tweets through his backswing.

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Posted By: John Luma (May 31, 2009 at 10:33 AM)

I don't think you have to work too hard to kill women's sports COVERAGE, at least on TV. I know carrying women's sports productions must be getting some ratings, or they would never last. Meaning, they are a useful way for women's advertisers to reach this apparently younger viewing audience of women.

But I must admit, I don't know ANY women who watch these events. So who is watching? Do an article on that -- the audience, the viewers. What fans rigorously follow these teams, these sports, this coverage. Golf, bball, baseball, etc.

My guess is that the biggest audience of women and men follow tennis, then golf. After that, who follows women's sports? How many, how often?