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  • Joshua Alston: How 'Idol' is Trying to Stay Relevant -- and Keep You Hooked

    Joshua Alston | Jan 13, 2009 01:17 PM
    The show's expanded panel of judges. Courtesy of Fox.

    Television years are much like dog years. With each year that passes, television shows age exponentially. Their narratives peter out and their production staffs try everything in the book--stunt casting, shocking deaths, changes of locale--to energize them. This law of diminishing returns extends beyond scripted television, though. Unscripted shows also have to constantly find new ways to shake up the formula in order to stay relevant.

    It comes as no surprise, then, that the producers of "American Idol" are unveiling in tonight's season premiere--the show's eighth--a new, fourth, judge, songwriter Kara DioGuardi . She'll join Randy Jackson, Paula Abdul and Simon Cowell, the judges who have lorded over the singing competition since it began in 2002. The caustic Cowell will have a tiebreaking vote during the audition rounds.

    As cast shakeups go, it's not a bad choice. "Pop Idol," the British show on which the American version is based, has always had four judges. In its second season, the producers of the U.S. show tried to add radio personality Angie Martinez, but she quit early on. DioGuardi, meanwhile, is a respected songwriter, and at 37 she brings a fresh approach to the judging of a show that frequently uses the youth and youthfulness of its contestants as a basis of criticism (average age of the other three current judges: 49).

    But if the intent is to stop the show's audience attrition--it dropped 7% in total viewership last season over the year before--DioGuardi's addition isn't going to cut it. In order for "Idol" to survive, it'll have to stop thinking of itself as a talent competition and start thinking of itself as what it has always been: a reality competition show.

     

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  • Morning Mix: Obama on the Silver Screen

    Sarah Ball | Jan 13, 2009 09:08 AM
    • Obama, Coming to Theaters Near You.  The president-elect will take to the widescreen, sooner than we all thought.  MSNBC.com will distribute free tickets to see the inauguration and parade in 27 theaters nationwide.  Here's hoping it can revive a stale January B.O. slate. [Hollywood Reporter]
    • Globe Take a Downward Spin.  Nielson reports that NBC failed to fully recapture the Golden Globes audience that defected after the 2007 ceremonies—this year lured 14.5 million viewers, but pre-strike Globes ceremonies routinely hooked numbers in the low 20-millions.  One speculated cause is the "obscure" nominees—if nobody watches "30 Rock" and "Mad Men" on TV in first-run, they're not going to watch them get an award. [Variety]
    • TV Guide Runs Out of Space.  The magazine axed all mention of both CW and MTV shows in their guidebook—and CEO Scott Crystal says it's because they're out of room in print.  The claim would make more sense if this week's issue didn't include a feature on CW's "Smallville"—or if channels like Planet Green and QVC weren't still listed.  More like they finally admitted to themselves that no one watching "The Hills" needs to check TV Guide to find out when it's on.  [Variety]
    • And in Celebrity News: Howie Mandel is hospitalized for an irregular heartbeat; Matilda Ledger will inherit Heath's Globe; Kelly Clarkson's new single just dropped online; and more [People]
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