Cover art for the Criterion Collection edition of Ang Lee's "The Ice Storm"

FROM AMERICAN GEEK: Back in my DVD buying heyday, scanning The Criterion Collection section of Tower Records (R.I.P.) or the Virgin Megastore was an essential part of movie shopping. Some of the movies I'd already seen ("Dead Ringers") and others I hadn't ("The Seven Samurai"), but the care and dedication of the folks at Criterion always added a little extra something to my viewing experience. So it's welcome news that the company has started streaming some of its movies online. Here's how Laurence Lerman wrote up the news for Video Business:

Titles will be available online as streaming video for $5 for a one-week rental. The rental fee can be applied toward the purchase of that film on DVD or Blu-ray Disc when it is bought online at www.criterion.com. Criterion also initiated a "frequent flyer" program wherein every dollar spent earns the purchaser a point; 500 points yields a $50 gift certificate redeemable at the Web site.

"The rental fee counting toward the purchase of the DVD or Blu-ray was a direct response to the fact that, even though we've spent a huge amount of time developing an encoding workflow and a set of compression standards that we truly believe is the most film-like streaming experience on the Web, we still feel we can't offer video worth buying over the Internet," said Becker. "If you love these movies and really want to see them in high quality versions, you should buy the DVD or the Blu-ray disc."