AdAge surveyed college students about their favorite brands, and found some fascinating (if not perplexing) results:
While in some cases the results were predictable, there were a few
surprises. Time magazine, for instance, ranked as the No. 1 magazine,
unseating perennial favorite Cosmo and jumping ahead of last year's No.
2, People. CNN.com made it into the top 10 websites for the first time,
while sites such as Perez Hilton and CollegeHumor dropped off the list.
Not
to sound bitter here, but... really? For you college students reading
-- anyone, really -- what's with the new appeal of Time? Perhaps it was
their re-design, or their liaison with the perennially popular CNN.
Either way, I don't get it (Now, Cosmo, I get). lf you could, let me know what the competition is doing right.