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The Revolution Will Not Be Digitized

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Posted Saturday, January 05, 2008 3:56 PM

On the Ground In the City of Sin, Patiently Waiting For CES 2008 To Commence

N'Gai Croal

Last year, I declared that I had a love-hate relationship with the Consumer Electronics Show, and upon arriving on Friday evening, I felt that same rush of mixed emotions wash over me. I love the fact that I got in so early--the show proper doesn't begin until the 7th--because I was spared the singular pleasure of standing in a 45-minute long taxi line at the airport. But I hate the fact that I'll be in Vegas for an entire week. As much as I love the Strip's kitschy decadence, more than three or four days here is enough to make most people start hating it; it's the travel equivalent of eating too much cotton candy. I love seeing a slew of intriguing new products, but I hate the way everything starts to blur together after awhile, a numbing haze of product numbers, gadget dimensions and other fact sheet minutiae. There's a thin line between love and hate, and CES breaches it every single year...but I wouldn't miss it for the world.

The key to surviving CES as a working journalist for a general interest outlet like Newsweek is to take in the smaller pre-show events, like Digital Experience and ShowStoppers. Since these three-hour events are designed on a much smaller scale than the main monstrosity, exhibitors are forced to focus on a handful of their best products, which helps prevent us pixel-stained wretches from being overwhelmed. There is a wrinkle, however: these events are generally scheduled during the dinner hour. Now, the organizers are kind enough to feed us--and ply us with liquor--but considering that many of us journalists in attendance know each other, the eating, catching up and rumor-mongering aspect of these events can easily overshadow the actual gadget coverage. It's a delicate balance of priorities that must be carefully calibrated every time. Hopefully I'll get it right this year.

The first of these pre-CES events is CES Unveiled, which is put on by the organizers of the Consumer Electronics Show themselves. They give out awards to a number of products that are debuting at the show, and at 4pm local time today, the press will get to see those products and speak with the company reps at CES Unveiled. I've always found this event particularly useful for getting a jump on the week ahead, so I'm definitely looking forward to it. That's it for now, but check back for more of Newsweek's CES 2008 coverage.
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