David Botti
|
Nov 13, 2008 02:54 PM
There have been two developments recently in the world of online video
that aim to convey U.S. military life in Iraq back to the home front --
though for much different purposes. On Monday the New York Times ran a short feature on the redesign of the U.S. Army Website,
where potential recruits can now view pared-down, YouTube-esque videos
of soldiers in Iraq talking about life there. As the Times reports,
the "Straight From Iraq Series," is intended to target the
17-24-year-old demographic using this more current technology. From
the paper:
The goal is to provide those considering the Army — along with
parents and others who influence their decisions — with “verifiable
information about what being a soldier is really like, what combat is
really like,” said Lt. Gen. Benjamin C. Freakley, commanding general of
the Army Accessions Command in Fort Monroe, Va., which is overseeing
recruitment.
The changes in the “Army strong” campaign place
more emphasis on the Internet, event marketing and other methods that
connect with young Americans on a closer, more personal level...
...In addition to the new content on goarmy.com, there will be new TV
commercials, meant to help drive traffic to the Web site. The first
ones compare the Army to a company, a team and a school by showing
young men and women in settings like an office building, a gym and a
campus. The scenes shift into scenes of soldiers performing military
tasks like marching and saluting the flag.
A screen shot from goarmy.com.
Oh, and for those of you rodeo fans out there, here's some bad news:
To help pay for the new media features, cutbacks are being made in areas like the Army’s sponsorships of professional rodeos.
Elsewhere on the Internet, a new Website called TroopTube is up and running
allowing military members and family/friends to share videos. It may
seem along the same lines as YouTube's functionality, but in May 2007
the Defense Department blocked soldiers from accessing that Website
for, according to the Associated Press, "security and bandwidth
issues." TroopTube's homepage states that it is a Website authorized
by the Defense Department. The AP even highlights some interesting
technology built into the site:
But
the 4-month-old startup's real forte is making sure site searches turn
up the best video results. Delve's system turns a video's sound into a
text transcript. It pares unimportant words like "this" and "that,"
then compares what's left against a massive database of words commonly
uttered in proximity to each other, collected from crawling hundreds of
millions of Web pages.
The
result: Even if speech recognition software trips on the one word
someone is searching for, there's a good chance Delve can still deliver
relevant results.
More
