Newsweek - National News, World News, Health, Technology, Entertainment and more... | Newsweek.com
Full Post
Posted Monday, April 21, 2008 2:21 PM

Obama Gets Specific--and the Media Yawns

Andrew Romano

BLUE BELL, Penn.--A typical Barack Obama campaign event is impossible to miss; think traffic jams, parking shortages, a sea of "Change You Can Believe In" signs, thousands of screaming supporters and at least one massive American flag. Chaos marks the spot. But today's appearance on the campus of Montgomery County Community College here in the Philadelphia suburbs was anything but typical--and that was exactly the point.

Arriving at the address listed on the schedule--340 DeKalb Pike--I actually had to ask a security agent if I was in the right place. After eight months of shadowing Obama on the trail, I've been conditioned to expect hoopla, Americana and a swarm of Obamaniacs everywhere the Illinois senator goes. But this afternoon's site was eerily... well, normal. In one corner of the small brick patio abutting MCCC's nondescript, institutional Dining Hall, about 25 locals sat on a makeshift semicircle of metal benches, with a larger semicircle of cameramen surrounding them. The rest of the courtyard (tulips, picnic tables, garbage cans) looked like what it was--a place for students to eat lunch.

Why, you ask, is Obama wasting his time on such a small-scale event--a "Discussion with Working Families," according to the campaign--with only a few precious hours remaining before the potentially decisive Pennsylvania primary? Easy--he's covering his bases. If there's anything keeping Obama's campaign from breaking through in the Keystone State, it's the impression, prevalent among blue-collar types I meet on the road, that he's all hot air--a notion, incidentally, that Hillary Clinton is doing nothing to discourage. "I'm offering real solutions, not just speeches, for the problems we face," she wrote in this morning's Philadelphia Daily News. "Because it's not enough to just say you're going to solve our problems; you need to know how you're going to do it."

Advertisement

For Obama, today's MCCC event was meant to serve as a kind of corrective. Look, he said, as he answered questions from unemployed computer technicians and folks with four children in college (all of them selected by the campaign) about gas prices, education reform, the economy and the nurse shortage. Just because I can speak to crowds of 35,000 about airy concepts like hope and change doesn't mean I can't also speak to crowds of 25 about kitchen-table concerns. And if you doubt Team Obama's desire to emphasize that message on D-Day, just compare his schedule to Clinton's. She's holding quickfire rallies in three of Pennsylvania's smaller media markets--Scranton, Pittsburgh and Harrisburg--before the evening news begins; he only has one event scheduled before 6:00--this one--and it's in the make-or-break suburbs of the state's largest city (Philadelphia). If local producers want to cover Obama tonight, they'll be forced to show him perched on a park bench talking about about No Child Left Behind--slowly, seriously and without a soundbite to cling to. And that's exactly what his campaign wants.

For me, the best part of today's event was watching the national press corps squirm. While Obama chatted about things that, you know, actually matter to people--like how to solve the nurse shortage crisis with a woman recently paralyzed from the waist down--the media types in attendance did everything and anything but listen. A cable-news embed yawned. Two reporters discussed their injured dogs. Several well-known newsniks barked into their cell phones, while others chewed the cud with David Axelrod. No one took notes. In fact, the only time the press poo-bahs perked up was when Obama detoured to say hello to a gaggle of fans who were barred from participating; hoping to catch an unscripted slip, photographers and reporters ran across the courtyard and closed in on the candidate like a pack of wolves. Sadly, nothing happened, and by the end of the event, the decision was unanimous. "What are you writing?" one embed asked another. "'Cause I don't know what to say." "Today's so lame, there's just nothing," a network correspondent told his producer back in New York. Which is understandable enough; having heard Obama discuss his health care plan hundreds of times, the national press corps gravitates toward the trivial tit-for-tat rather than the same old specifics. After all, you can't spell the word "news" without "new."

That said, for the local media--KYW News Radio, Channel 6 Action News, the Inquirer, et cetera--everything campaign-related is bright, shiny and novel. Hence Obama's strategy. On my way out, for example, I ran into a schlumpy, middle-aged guy I recognized from the event. Wearing a tweed blazer and toting a notepad, he had stood atop a wall directly in front of the only speaker, ceaselessly scribbling, his tape recorder pressed to the black box in front of him. I asked which outlet he was with. "The Morning Call," he said. "It's an Allentown paper."

In other words, don't expect to hear a lot more about Obama's "Discussion with Working Families." Unless, of course, you live in Pennsylvania--and can actually vote.

The wolf pack closes in.
You must be a registered user to comment.  Click here to register.  Already a user?  Click here to login.

Member Comments

Posted By: olderwiser (April 23, 2008 at 9:44 PM)

And, oh, she did fight the Bosnia airport wars. Guess she is a fighter, after all. We'll call it the squat and dodge 'em at the Bosnis reception war. Whoops. Forgot the cameras were there. Oh, well, I was sleepy from all that travel. I don't lie. But, when I'm sleepy I sometimes forget the truth. I willl take the phone off the hook at night when I get into the White House. Don't worry.


Posted By: olderwiser (April 23, 2008 at 9:41 PM)

The woman's nuts for spin. If she's broke she complains that Obama abuses money. If her numbers make it impossible to win, she claims that she is more electable. Magic. You get less votes and that makes you more electable. If she has more money, watch her. She will say she should win because she has more money. She says that she is a fighter. Then she should have knocked the crap our of Bill for diddling behind the oval office. She fights the heck our of logic. I'll give her that.


Posted By: olderwiser (April 23, 2008 at 9:36 PM)

Rush Limbaugh told them to vote for Hillary, sisterkate. His take was that she was easier to beat than Obama. There were tons of them here in Texas doing the same thing. I was floating in a sea of Republicans in our evening caucus following Rush's orders. Mc Cain was already in, so they went to the Democratic primaries in droves to vote for her during the day. Then, not as many of them came at night to the caucus, so he picked up extra delegates in the causes, anyway. Truth be known, she won Texas with a Republican boost.


 
The Peek
 
 
PROJECT GREEN

A startup is betting free coffees and groceries will encourage reluctant recyclers.

Sponsored by
 
 
 
 
Sponsored by
 
 
 
loadingLoading Menu