
BLUE
BELL, Penn.--A typical Barack Obama campaign event is impossible to
miss; think traffic jams, parking shortages, a sea of "Change You Can
Believe In" signs, thousands of screaming supporters and at least one
massive American flag. Chaos marks the spot. But today's appearance on
the campus of Montgomery County Community College here in the
Philadelphia suburbs was anything but typical--and that was exactly the
point.
Arriving at the address listed on the schedule--340
DeKalb Pike--I actually had to ask a security agent if I was in the
right place. After eight months of shadowing Obama on the trail, I've
been conditioned to expect hoopla, Americana and a swarm of Obamaniacs
everywhere the Illinois senator goes. But this afternoon's site was
eerily... well, normal. In one corner of the small brick patio abutting
MCCC's nondescript, institutional
Dining Hall, about 25 locals sat on a makeshift semicircle of metal
benches, with a
larger semicircle of cameramen surrounding them. The rest of the
courtyard (tulips, picnic tables, garbage cans) looked like what it
was--a place for students to eat lunch.
Why,
you ask, is Obama wasting his time on such a small-scale event--a
"Discussion with Working Families," according to the campaign--with
only a few precious hours remaining before the potentially decisive
Pennsylvania primary? Easy--he's covering his bases. If there's anything
keeping Obama's campaign from breaking through in the
Keystone State, it's the impression, prevalent among blue-collar types
I meet on the road, that he's all hot air--a notion, incidentally, that
Hillary Clinton is doing nothing to discourage. "I'm offering real
solutions, not just speeches, for the problems
we face," she wrote in this morning's Philadelphia Daily
News. "Because it's not enough to just say you're going to solve our
problems; you need to know how you're going to do it."
For Obama,
today's MCCC event was meant to serve as a kind of corrective. Look,
he said, as he answered questions from unemployed computer technicians
and folks with four children in college (all of them selected by the campaign) about gas prices, education
reform, the economy and the nurse shortage. Just because I can
speak to crowds of 35,000 about airy concepts like hope and change doesn't
mean I can't also speak to crowds of 25 about kitchen-table concerns. And
if you doubt Team Obama's desire to emphasize that message on D-Day,
just compare his schedule to Clinton's. She's holding quickfire rallies
in three of Pennsylvania's smaller media markets--Scranton, Pittsburgh
and Harrisburg--before the evening news begins; he only has one event
scheduled before 6:00--this one--and it's in the make-or-break suburbs
of the state's largest city (Philadelphia). If local producers want to
cover Obama tonight, they'll be forced to show him perched on a park
bench talking about about No Child Left Behind--slowly, seriously and
without a soundbite to cling to. And that's exactly what his campaign
wants.
For me, the best part of today's event was watching the
national press corps squirm. While Obama chatted about things that, you
know, actually matter to people--like how to solve the nurse shortage
crisis with a woman recently paralyzed from the waist down--the media
types in attendance did everything and anything but listen. A
cable-news embed yawned. Two reporters discussed their injured dogs.
Several well-known newsniks barked into their cell phones, while others
chewed the cud with David Axelrod. No one took notes. In fact, the only
time the press poo-bahs perked up was when Obama detoured to say hello
to a gaggle of fans who were barred from participating; hoping to catch
an unscripted slip, photographers and reporters ran across the
courtyard and closed in on the candidate like a pack of wolves. Sadly, nothing happened, and by the end of the event, the
decision was unanimous. "What are you writing?" one embed asked
another. "'Cause I don't know what to say." "Today's so lame, there's
just nothing," a network correspondent told his producer back in New
York. Which is understandable enough; having heard Obama discuss his
health care plan hundreds of times, the national press corps gravitates toward the
trivial tit-for-tat rather than the same old specifics. After all, you
can't spell the word "news" without "new."
That said, for the
local media--KYW News Radio, Channel 6 Action News, the Inquirer, et
cetera--everything campaign-related is bright, shiny and novel. Hence Obama's strategy. On my way out, for example, I ran into a schlumpy,
middle-aged guy I recognized from the event. Wearing a tweed blazer and
toting a notepad, he had stood atop a wall directly in front of the
only speaker, ceaselessly scribbling, his tape recorder pressed to the
black box in front of him. I asked which outlet he was with. "The
Morning Call," he said. "It's an Allentown paper."
In other
words, don't expect to hear a lot more about Obama's "Discussion with
Working Families." Unless, of course, you live in
Pennsylvania--and can actually vote.
The wolf pack closes in.