As we've noted before on this blog,
if Barack Obama turns any big red state blue this year, it's probably
going to be Colorado. Even though Bush won there by eight percent in
2000 and five percent in 2004, Obama has led McCain--with one
exception--in every poll taken since the start of the year; the prediction whizzes at FiveThirtyEight.com
give him a 55 percent chance of victory. In the past, we cited Obama's
strong performance in the caucuses and the state's increasingly
affluent, liberal, suburban population as the reasons why the Illinois
senator could score an upset. But there's one factor we overlooked:
organization. Here, NEWSWEEK's Howard Fineman reveals how Obama plans to use the Democratic Convention in Denver as an opportunity to train and turn out the troops:
The Obama
campaign is a state-of-the-art combination of aura and organization.
The band is fronted by a glamorous lead singer who lures the crowds but
is backed by roadies who pay meticulous attention to digital, Net-based
and street-level detail.
So while the candidate is
making headlines worldwide, his campaign planners back in the Loop in
Chicago are busy with the less glitzy work but no less important work:
planning innovative ways to use the August convention in Denver as a
grass-roots organizing tool.
One part of the plan is to boost the campaign in Colorado.
For the first time in decades, the Democrats are meeting in a true
Electoral College swing state, and the Obama campaign wants to make the
most of a rare opportunity. "One one level, the convention is all about
Colorado," said a top Democratic Party official, who did not wanted to
be quoted commenting on what is technically a separate operation. They
have a challenge in front of them: a new Quinnipiac University poll of
likely voters has John McCain leading Obama in Colorado by 2 points (46
percent to 44 percent); a month ago, Obama led 49 percent to 44 percent.
Colorado's
status—and Obama's love of rock-star settings—is the reason why Obama
will use the city's football stadium as the site for his acceptance of
the nomination on the convention's last night. An estimated 80,000 will
attend, and the campaign is using the scramble for tickets as a way to
harvest names, e-mail addresses and phone numbers for Coloradoans who
might not otherwise get involved. "They could ID an extra twenty or
thirty thousand people," the official said. "If they are willing to
come out and see him, they might be willing to make calls for him."
There
will be a parallel, focused effort aimed at the delegates. Rather than
view them merely as personages to be wined and dined, the Obama
campaign wants to use their presence in Denver as a training
opportunity—to teach organizing for in the fall.
This
would seem to be another obvious idea, but, in fact, it hasn't been
done to any great extent before. Delegates tend to be treated as
accidentally prominent game-show winners, there for one purpose only:
to vote the way the primary and caucus voters told them to. It's
emblematic of the Obama approach that his campaign wants them to be and
do more.
Many of Obama's own delegates already knew
the key people and methods of Obama's Facebook-founded campaign, but
the vast collection of Hillary Clinton delegates who will be in Denver
don't. While they munch on brightly hued vegetables (the party has
famously insisted that caterers supply a range of green, red and yellow
food), they will learn.
READ THE REST HERE.