2/23/2007 
Government Reform

Significance: McCain's YouTube journey begins with a simple but effective conversation



4/19/2007
 Bomb, Bomb Iran

Significance: John McCain's signature "gotcha" moment of the 2008 Election


12/09/2007 
McCain Strategy Briefing: Path to Victory

Significance: An innovative concept by the campaign. They are the 
first team to upload a strategy briefings straight to YouTube


2/11/2008
 John He Is


Significance: A parody of the Obama “Yes We Can” mash-up. Art starts to imitate art on YouTube

3/14/2008
 McCain Girls: Raining McCain 


Significance: So popular that even McCain himself saw it and 
complimented it. This spoof ad turned out to be from some Obama 
supporters who were making fun of their McCain counterparts




7/30/2008 
Celeb

Significance: McCain's first YouTube hit; this ad becomes the most-viewed 
video on YouTube and in conjunction with "The One" it turns McCain's channel into the watch on the site for a few days




8/27/2008
 Dear Mr. Obama 



Significance: The most-viewed video for the campaign created outside  its control by a McCain supporter

9/25/2008
 Palin On Foreign Policy

Significance: Katie Couric questions Palin about foreign policy. Palin's fumbling response haunts her for weeks



10/23/2008 
I am Joe



Significance: Capitalizing on the popularity of the "Joe the Plumber" 
theme, this is the first time the McCain campaign successfully 
calls on YouTube users to contribute video content to their campaign.

11/04/2008
 McCain Concedes Election to Obama

Significance: The video marks the end of the McCain campaign's election run. No version of the speech appears on McCain's YouTube channel.