Stumper
gets a lot of press releases. Some are completely random. Some actually
have something to do with politics. Almost all of them get junked.
But every once in a while we discover a glittering diamond in the rough.
Which
is the only way, really, to describe the email I just received from the
good people at CafePress.com. If you don't know, CafePress is Web site
where anyone can create and sell t-shirts, mugs, bumper sticker,
puzzles, yard signs, buttons, journals, magnets and, of course, BBQ
aprons. Apparently, "millions of people are seizing it to advocate for
(or beat up on) candidates, and doing so entirely outside the
traditional campaigns."
Shows what I know. I thought it was all pictures of kittens in wicker baskets.
What's
more, this "big and interesting new avenue for political expression,"
according to the release, is only one of many "curious and
unconstrained new ways voters are finding to raise their voices in this
election cycle" that "reveal a lot about which candidates are
gaining/losing momentum."
Gee willikers. I'm no political scientist, but that sounded pretty promising to me. Forget the polls, said its siren song. Heed the products. So I did. Here's what I discovered:
1. Fact: Obama products tripled in sales from November to
December; Clinton stuff merely doubled. By the end of the year, Obama
should surpass the former First Lady for the first time. Conclusion: Somebody put Mark Penn on suicide watch.
2. Fact: In October, Mike Huckabee captured 43 percent of
Republican sales on CafePress. In November, that number grew to 46
percent. Now it's up to a "whopping 62 percent and growing." Conclusion: Fundraising problems? Not anymore.
3. Fact: Ron Paul's market share, on the other hand, has
slipped from 43 percent in October to 41 percent in November
and-gasp!--30 percent in December. Conclusion: Paul isn't very popular online.
4. Fact: Mitt Romney's sales are even worse, falling from three percent in October and November to only two percent in December. Conclusion: Romney is a terrible businessman.
Ladies and gentlemen, I think the numbers speak for
themselves. What better way, really, to take the temperature of the
electorate than by obsessing over people who like to buy and sell
customized wall clocks. With that in mind, I'm now officially
predicting Obama and Huckabee in Iowa--with Ron Paul topping Mitt
Romney by 1500 percent.
If I'm wrong, free "I'm With Stup--I Mean, Stumper" t-shirts all around.