Weirdest. Strategy. Ever.

re: Weirdest. Strategy. Ever.

not.Brit — Tue, 23 Sep 2008 20:01:57 GMT

McCain: Redwood, burnt Hickory, toothpaste, and wet cardboard covered with English Leather Timberline for Men.

Obama: Basketball leather, a hint of Acqua Di Gio by Giorgio Armani, and a new car with Little Trees Vanillaroma air freshener.

re: Weirdest. Strategy. Ever.

LudwigVanBeet — Wed, 24 Sep 2008 05:38:24 GMT

Ramano here's a big stinking Broccoli Fa-t, you may enjoy for writing such a piece of garbage like this.It's a scent you will enjoy.

re: Weirdest. Strategy. Ever.

pkjames11111 — Wed, 24 Sep 2008 14:01:40 GMT

In regards to the “Scented Campaign” post, I thought I would share some personal experience there. In a campaign for City Council in Des Moines, Iowa that I managed, the candidate and I sprayed the candidates’ cologne on each mail piece – some 30,000 pieces of mail. The response was outstanding, bringing in calls of volunteers, campaign contributions and calls for yard signs – much more than a piece of literature with a similar message sent just days earlier.

Beyond message and timing, additional stimuli such as scent must be considered when contributing to a candidates’ image using scarce resources. Is endorphin branding bizarre? Of course it is, unless you’re dealing with securing political power, then wouldn’t it be just as bizarre not to use every means necessary to secure the most powerful elected position in the world?