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Posted Sunday, May 13, 2007 10:15 PM

Meet the Next Billionaires

Steven Levy
From the May 21, 2007 issue of NEWSWEEK - Sitting at the long trestle tables in Y Combinator's Mountain View, Calif., headquarters last January, the Weeblies felt wobbly. Back home at Penn State, the three undergraduates were alpha geeks, go-getters who'd capitalized on the university's requirement that students have a Web portfolio by creating software that makes it really easy for students to build a personal site. The trio—David Rusenko, Dan Veltri and Chris Fanini, all 22 years old—decided to start a company, calling it Weebly because it sounded good and the domain name was open. Then last November they heard about a company called Y Combinator that gives seed money to fledgling start-ups and imports a bunch to Silicon Valley for three months of intensive entrepreneuring. They sent off their application the day before the deadline, and made the cut.

Now they were here, just down the road from Google and Yahoo, one of 12 companies that would be part of Y Combinator's winter program of total immersion in the Silicon Valley start-up life. For a techie, it was as if you were making home movies one day, and the next day found yourself on the Paramount lot with a contract and empty film cans to fill. No matter where the start-ups came from—Sweden, Chicago, Oxford or even the South Pole (yes, one person arrived straight from graduate research there)—their lives would never be the same. Also attending the dinner that night were veterans of the previous three Y Combinator programs—some of them millionaires before 25. You don't see too much of that in State College, Pa.

That's the charm of Y Combinator. It's "American Idol" meets Wired magazine. The inspiration came from Paul Graham, a high-energy 42-year-old who himself had a monumental start-up experience, selling his company Via-web, an e-commerce application, to Yahoo at the height of the boom, enriching himself and his buddies. In the spring of 2005 he made a speech at Harvard that was a broadband update of Horace Greeley ("Start up, young man!"), then realized that he could help make it happen for others. He gathered his former partners—Trevor Blackwell, now making robots, and Robert Morris, who achieved brief notoriety in the 1980s as the author of a virus that almost shut down the Internet—and recruited another friend, an investment banker named Jessica Livingston. They drew up the plans for an operation: from hundreds of applications, the YC partners would cull the 30 most promising, conducting "Idol"-style auditions to choose a dozen or so companies for the program. Each start-up is given $5,000 plus $5,000 per founder (a start-up with two founders would get $15,000). This money covers lodging, food and equipment during the program. In exchange, Y Combinator (named after a mathematical function) gets a piece of the start-up, usually 5 or 6 percent.

Some critics scoff that Y Combinator's investment is peanuts for that amount of equity. But the opportunity is unparalleled—total immersion into Silicon Valley start-up culture, advice from Graham and a fast track to the top angel investors and venture-capital funds. When Graham calls the winners, the founders have only five minutes to accept. "If people turn us down," he says, "as far as we're concerned they've failed an IQ test."

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Every Tuesday during the program, Y Combinator hosts a dinner of chili or stew for the start-ups. At this first one, Graham and Livingston distribute gray T shirts emblazoned with one of Graham's pithiest admonitions, MAKE SOMETHING PEOPLE WANT. A second, black shirt is bestowed only to start-ups that achieve a "liquidity event"—a purchase by a larger company or an IPO. It reads, I MADE SOMETHING PEOPLE WANT.

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