Steven Levy
|
Jun 27, 2007 07:41 AM
A couple of weeks ago I went to Pittsburgh for what I thought would
be a day trip. Since I was headed back that evening, I didn’t take my
laptop, but because of thunderstorms across the Eastern Seaboard, my
sojourn turned into an overnight stay. So I had an opportunity to give
a good workout to something I had received the previous day: a review
unit of Apple’s eagerly awaited (boy, that’s an understatement) iPhone.
During my travels and airport delays, I was able to keep up with my
e-mail, negotiate my way around the downtown, get tips on the city from
an old friend whose number I don’t normally have handy, check the
weather conditions in New York and D.C., monitor baseball scores and
blogs, listen to an early Neil Young concert and amuse myself with
silly YouTube videos and an episode of “Weeds,” all on a single charge
before the battery ran down. Now, just about all those things could
have been done by devices that are already out on the market. But
considering I’d had the iPhone for just a day, and never taken a glance
at a manual, it was an impressive introduction. In contrast, I’ve had
a Motorola handset for two years and am still baffled at its weird
approach to Web browsing and messaging. What’s more, with the
exception of learning to type on the iPhone, which requires some
concentration, doing all those things on that five-ounce device was
fun, in the same way that switching from an old command-line interface
to the Macintosh graphical user interface in the mid-1980s was a kick.
And when I showed the iPhone to people during that trip and in the days
afterward—especially people under 25—the most common reaction was, “I
have to have this,” sometimes followed by a quick, if alarmingly
reckless, consideration of what might need to be pawned in order to
make the purchase.
And there it is: one of the most hyped consumer products ever comes
pretty close to justifying the bombast. Apple has a history of using
cutting-edge technology, slick design and friendly software to break
the common logjam in which our machines have the capability to perform
certain tasks, but developers haven’t figured out how to make the
experience easy, even pleasurable, for users. That’s one reason why
people, especially the tens of millions who love iPods, have been so
eagerly awaiting the iPhone. “Everyone we talk to hates their
phones—it’s universal,” Steve Jobs told me on a call to my iPhone a
couple of days ago. (The control-freaky Apple CEO was just checking up
to see how I was doing.) If you’re looking for quibbles, flaws and
omissions, you’ll certainly find them in this first version of the
iPhone. (I’ll get to these below.) But the bottom line is that the
iPhone is a significant leap. It’s a superbly engineered, cleverly
designed and imaginatively implemented approach to a problem that no
one has cracked to date: merging a phone handset, an Internet navigator
and a media player in a package where every component shines, and the
features are welcoming rather than foreboding. The iPhone is the rare
convergence device that actually converges.
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