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Posted Thursday, October 29, 2009 5:02 PM

The Lost Decade: Why Steve Ballmer Is No Bill Gates

Daniel Lyons

Last month Microsoft rolled out Windows 7 and opened the first of a chain of new retail stores. As usual with such announcements, there's been loads of hoopla and ginned-up excitement. But mostly people are just relieved. Windows 7 replaces Vista, one of the most disastrous tech products ever. It also caps the end of a decade in which Microsoft's founder, Bill Gates, stepped aside, and the company lost its edge.

Ten years ago, when Gates appointed his longtime second in command, Steve Ballmer, as his replacement as CEO, Microsoft was still the meanest, mightiest tech company in the world, a juggernaut that bullied friends and foes alike and which possessed an operating-system franchise that was practically a license to print money. Techies likened Microsoft to the Borg on Star Trek, the evil collective that insatiably assimilates everything around it, with the slogan, "Resistance is futile."

That was then. Now, instead of being scary, Microsoft has become a bit of a joke. Yes, its Windows operating system still runs on more than 90 percent of PCs, and the Office application suite rules the desktop. But those are old markets. In new areas, Microsoft has stumbled.

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Member Comments

Posted By: Kemis (November 2, 2009 at 6:28 PM)

THE GREATEST SKIT OF ALL TIME

The Honeymooners in

"WINDOWS 7"

STARRING: Steve Ballmer as Ralph Kramden; Enrique Salem as Edward Norton; and Lady Liberty as Alice Kramden

(Ralph walks to kitchen window, throws up sash, looks up and yells)

"Hey Norton, come down here. I wanna show you something!"

(Wait 15 seconds; enters Ed Norton into Ralph's kitchen)

"Hey Ralphy boy pal of mine. How are you doing?"

(Ralph walks up to Norton, and facing him, points in his face, leaning into him)

"I've been watching you, Norton. I've been watching you."

(Norton leans back with his hands innocently up in the air and replies)

"Ahh, whatta you getting at Ralph?"

"I've been watching you. Norton, I know that you know that I know that you know that I'm planning a system image app for Windows."

"Ahh, Ralph, so whatta saying?" asks Norton. "Ralph - buddy . . . come on . . . "

"Norton," replies Ralph, taking a step backward. "It's curtains for you!"

(Ralph wrestles briefly with Norton, and taking a hold of the back of his pants, Ralph pulls Norton to the kitchen window and pushes him through it. A "thump" is heard)

"There!" exclaims Ralph, leaning out the window and looking down. "And say hello to the freewares!"

(Enters Ralph's wife, Alice, into the kitchen. Alice is wearing a long green gown, holding a flashlight in her right hand and a Big Chief note pad in her left. Alice looks down through the window and then turns back toward Ralph)

(Ralph takes Alice with both arms, tips her back in his embrace, readying for a kiss)

"Baby," says Ralph, "You're the greatest."