It's that time of year again, folks. June 30 is the second-quarter
fund-raising deadline for 2008 presidential hopefuls, and the big
question heading into Saturday is how much money the campaigns have
raised and spent during the last three months. Technically, the
candidates don't have to tell us until July 15, when their disclosure
reports are due at the Federal Election Commission. But if their
handling of the first-quarter numbers is any indication, the candidates
will probably brag about how much they've raised well before the
deadline, possibly as early as next week.
But "brag" might be a strong word. Already many candidates are
playing the expectations game--as in, uh oh, maybe we didn't do as well
as we hoped. Some of this is smoke and mirrors. Hillary Clinton types,
for example, are spreading word that she might be beaten by Barack
Obama again when it comes to primary fund-raising, while Obama aides,
off the record of course, are putting the onus on Hillary, talking a
sad story about how tough it is to compete against the Clinton money
juggernaut. The truth is, we just won't know until we see the numbers.
But one thing is clear: the buzz is not so great on the GOP side, where
Republicans nationally have struggled to raise more money than
Democrats this year. After a dismal first-quarter report--at least in a
crowded primary--John McCain has repeatedly put out word this week that
his fund-raising has been tough going, most recently in an e-mail plea
for money sent to supporters just today. In an interview with The Des
Moines Register, McCain said raising money has been "very difficult."
"I am confident that we'll have enough money to do what we
need to do," he said. "I'm pretty confident we're not as good as some
of the others." But he's not the only one talking down the money. Mitt
Romney, who raised more than anyone on the GOP side during the first
three months of the year, announced this week that he'll be
contributing another few million of his own cash to his campaign again.
This is significant because his campaign downplayed his initial $2.3
million check earlier this year as "start-up costs." If his
fund-raising is doing so well, his opponents argue, why would Romney
need to contribute to himself again? The former Massachusetts governor
told reporters earlier this week that he's doing it because others are
"making sacrifices" on his behalf.
Rudy Giuliani, who has been quiet about his numbers, is
expected to raise at least another $15 million or so this quarter, if
not more. John Edwards, who raised $14 million during the first three
months of the year, is under pressure to raise at least that much again
in order to be perceived as financially competitive against Clinton and
Obama. Fred Thompson, who is still in the "testing the waters" phase,
won't have to file until after September--unless he suddenly decides
officially to declare sometime Friday or Saturday.
In a year where so much expectation has been placed on money,
it gets much tougher after this weekend for the so-called second-tier
candidates like Sam Brownback, Chris Dodd, Mike Huckabee and Bill
Richardson. But don't write anyone off yet. Consider four years ago,
when Howard Dean was the front runner and raising more money than
anyone else. He was considered unstoppable on his road to the
nomination, but John Kerry eventually trampled him. Just goes to show
that anything is possible in presidential politics.