screenshot of Amazon.com, 10/23/09

With just under a month to go before it’s released to the masses, Sarah Palin’s upcoming autobiography, Going Rogue, has already been near the top of Amazon’s bestseller list for weeks. No surprise, considering the enormous amount of interest—both bad and good—the former Alaska governor has generated since John McCain named her as his vice presidential running mate last year. But there may be more to the story: over the past week or so, Amazon has been steadily dropping the price of Palin’s book to compete with other retailers, including Wal-Mart, which offered it for presale at $10. Amazon, which originally listed it at $28.99, is now basically giving the book away for a measly $9. This, as my fellow NEWSWEEKer Sarah Ball notes, is cheaper than buying a copy of Pat the Bunny. Heck, even How to Win Friends and Influence People is priced higher. Of course, it would be absolutely, positively un-American for Wal-Mart to back down from its promise of offering people the absolute lowest price, and now it's reportedly charging $8.98 for the Palin opus. By your Gaggler’s math, that’s a whopping 2 cents a page, or, as we’d describe it, practically free. Will Amazon go even lower? Could there be a buy-one-get-one-free scenario in the offing? Not likely, now that the trade association representing independent bookstores has gotten involved. It has asked the Justice Department to investigate Amazon, Wal-Mart, and Target (a partner with Amazon) for charging below-cost prices for books in order to dominate the bookselling industry. You know what that means: buy your copies now.

After its modestly successful way-way-out-of-town tryout in Hong Kong, The Sarah Palin Show is getting ready to hit the U.S.A. next month. To coincide with the release of her ghost-assisted book, Going Rogue, Palin and her advisers are planning a careful TV and Web rollout in mid November, to be followed by paid speeches to business, civic, and college groups. Assembled with the advice of her Washington lawyer, Bob Barnett, and her speech agency, Washington Speakers Bureau, Palin's junket will go light on the free-ranging, traditional hard-news venues and heavy on personality: one major stop will be Oprah.

On speeches, a Palin spokesperson declined to offer details, but other sources tell me that she is asking for $75,000 for a college gig—and three first-class tickets, apparently so she can be accompanied by a press aide and another staffer. Fees for business and corporate groups may be higher. She also is asking that speeches be clustered in one city or other single location so she can do more; two or even three in a day's visit.

Levi Johnston, the lad most famous for knocking up his high-school sweetheart—who also happened to be Sarah Palin's daughter—is making the most of his fame. He's been made news twice this week already. On Tuesday, we were chattering about his amusing role in a new commercial for nuts. Today, the blogosphere lit up with news of his nude shoot for Playgirl, titillating girls and gay men alike. Apparently Levi has become a work-out machine, toning the love handles he exposed in GQ in preparation for moment in the female erotica spotlight. If he wasn't a liberal pin-up boy before, he certainly is now. Surely Levi's 15 minutes are almost up. And yet there he is again, trending high on Google, and cluttering up gossip blogs. So why the fixation with this unemployed, hockey-playing, high-school dropout?

Of course, his appeal is partly explained by his looks. The dude is hot. But he also comes across as remarkably normal given his circumstances. His starring turns in GQ and Vanity Fair showed a kid managing to remain relatively down-to-earth amid his swirling fame and personal tumult. Sure he has an agent and talks about landing acting gigs, but one imagines him doing so with the same unaffected nonchalance with which he pops a pistachio, or talks about shooting moose. He seems playful, as though he's not taking this whole caper too seriously. He'll chat about his life as long as people want to listen. And therein lies the secret to his success: Johnston can pan the one of the most criticized women in the world without sounding salacious, nasty, or misogynist. He's not a screeching critic. He's just a guy bitching about the in-laws. It's an entirely unique position in the Palin-sphere. And people love it.

Looks like Minnesota Gov. Tim Pawlenty has finally bitten the bullet and has submitted papers to register a PAC—usually the first step in any presidential bid—thus ending the most predictable speculation in the 2012 race so far. Pawlenty will call his PAC Freedom First, continuing the GOP trend of corny freedom-themed PAC names. (Mitt Romney's is called Free and Strong America.) Over at Politico, J-Mart reports that Pawlenty has been quietly collecting high-profile campaign staff and supporters, including Vin Weber to co-chair his campaign. Weber, a former Minnesota congressman and a prominent GOP player, threw his weight behind Romney in 2008. Pawlenty has wrapped up a few other big names from the 2008 cycle, including RNC communications director Alex Conant and McCain campaign manager Terry Nelson, who will be big assets to his bid.

By David A. Graham

Sooner or later, anything trendy makesits way to the world of politics. This year, it's been the advent ofthe microblog. Hundreds of politicians have flocked to themicroblogging services like Facebook and Twitter over the past fewmonths, heralding it's ability to help them keep in touch with folksback home. California Gov. Arnold Schwarzenegger even dropped byTwitter's headquarters last month to praise it for the services thesite offers politicians to communicate with constituents. But for everypol that's mastered the art of the status update, others (includingSchwarzenegger) have watched it backfire, earning them far moreunflattering press than they bargained for. We bring you the 10 biggestsocial media gaffes we’ve seen from politicos this year—at least so far.