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Posted Thursday, May 28, 2009 12:23 PM

Botox Goes (Even More) Plastic

Kate Dailey

UPDATE: Trying to figure out if this is a credit card or just a gift card, per the comments below.  

Can't afford one of those anti-aging spermin facials? Eager to extend your credit limit while reducing your smile lines*? You're in luck: Botox has unveiled a credit card.

The Botox Cosmetic Benefits Card is now being offered to existing patients at select offices for credit towards their next purchase treatment. 

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One of my favorite women—a smart, independent, self-described feminist—recently confided that she'd had some Juvederm injections (the facial filler made by Botox's parent company, Allergan). She wasn't afraid to admit that she loved it, that her new face made her feel a little more attractive and a lot more confident. She knew her younger self would be horrified—horrified!— to see her sitting in the chair getting all shot up with artificial fillers, but she worked hard for her money and she thought it was worth the expense (more than $300). I suppose if a smoother face is your idea of a reward, why shouldn't  "reward points" be able to buy you one? Not everyone wants a set of BOSE speakers or an espresso machine.

Still, can you imagine pulling out your Botox card to cover a business lunch? Maybe this card is part of a broader campaign to take the shame out of getting a little work done: Yes, I use Botox—and don't I look fabulous?

 

*Botox's site calls them "frown lines." Rather than the well-earned rewards after a long and happy life, "frown lines" sound like some sort of chronic condition resulting from crippling depression. I'm on to you, Botox copywriters. 

botoxcosmeticcard.com

 

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Member Comments

Posted By: surgtec (May 29, 2009 at 6:38 AM)

I have the card and it's not a regular credit card. I can't use it at Macys. It just gives you some money off your next treatment.($25) at the same office within 6 months.


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