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  • The Consumer Is Fickle

    Katie Paul | Apr 22, 2009 05:46 PM

    As promised, here's a more well-digested take on the Nielsen consumer trend report. The basics: Nielsen aggregated consumer trend data from 11 major GDP countries to come up with the key performance indicator (KPI) chart at left (tip for how to read the thing: the greener, the better). The index was weighted based on dollar sales and unit sales, but also took into account things like how often people were shopping, how much they were buying each time, to what extent they were buying generic brands, and how confident they were that the end is near (in a good way).

    See all those gray horizontal arrows? Nielsen VP James Russo sees them as a sign that we're either at or very close to a bottom in the recession. Consumer spending is leveling off from its massive drops--in fact, in Germany, it even rose slightly. It's not because people are suddenly buying up Porches again. Rather, they're snatching up essentials in bulk. "The big thing is that we're not seeing the significant swings we did before," he told me. "There is spending going on--it's restrained spending, and it's on essentials. But that's potentially a good thing. We've moved from denial and panic to acceptance. There's a new way of keeping up with the Joneses."

    Certainly, some spending is better than no spending. But hinting at a bottom? Call me cynical; I wouldn't read too much into this one. Consumer tastes are notoriously fickle animals (see Exhibit A: the rapid rise and sensational fall of the Snuggie). It has been quite some time since we heard any ugly, shocking, earth-shattering news about banks and bailouts. But if stress tests were to expose emperors without their clothes, I doubt everyone will still feel as chipper about the recession's supposed bottom. At the same time, plenty of folks--including Russo--point to green shoots in economic fundamentals to support a bottoming-out argument at a more foundational level. They may very well be right. But on that, too, we're still seeing bad news decelerate more than we're seeing any good news accelerate. The usual suspects--Krugman, Roubini, et. al.--aren't holding their breath.

    At the end of the day, I think FT's Chrystia Freeland has the right idea: "If ordinary Americans, whose pension savings were devastated last fall, are burned by a dead-cat bounce this spring, US faith in shareholder capitalism could be damaged for a long time."So let's manage expectations. It's fantastic that consumers the world over don't think the sky is falling anymore. But holding patterns, stockpiling, and wishful thinking do not a ray of sunshine make.

    Photo Credit: Nielsen Company, Economic Current, April '09

  • The End of Mutual Funds?

    Rana Foroohar | Apr 22, 2009 04:11 PM

    We've heard a lot about falling stock prices since the onset of the crisis, but not so much about how retail investing in general might be changed longer term by all this. Yesterday, I had lunch with a well known hedge fund manager who believes that the mutual fund industry may be next to fall in the downturn, as people have become so disenchanted with the low returns and steep fees. Even before markets plummeted, there were plenty of people writing about the nose-bleed fees charged by investment advisors and many mutual funds (despite the fact that the majority of them tend to under-perform their respective indexes). And of course, lots of people are now questioning the entire cult of equity, and, for that matter, the business media culture built upon it -- perhaps the most memorable example of that was Daily Show Jon Stewart's public flogging of CNBC's Jim Cramer over his bad stock calls.

    Stewart isn't the only one bashing Cramer. In the March/April 09 Yale Alumni magazine, Yale's brilliant chief investment officer David Swensen blasts not only Cramer but most of the fund industry too: "Look at Fidelity and Schwab with their full-page advertisements. Or Jim Cramer. The investor is bombarded with staggering amounts of information, staggering amounts of stimuli, that are designed to get the investor to buy and sell and trade, to do exactly the wrong thing, to create excessive profits for these intermediaries that aren't acting in the investor's best interests." This reminds me of Black Swan author Nassim Taleb, who said much the same thing when I interviewed him recently in Newsweek.

    Swensen goes on to call the mutual fund industry a "marketing industry" rather than an investment management industry, and recommends that people invest on the basis of asset allocation -- figure out what percentage of your money you want in stocks, bonds, etc, then buy index funds or exchange traded funds that get you there cheaply. Seems like more than a few folks are already taking his advice -- the combined assets of American mutual funds have been falling for months, not only because of losses, but also because of large withdrawals.


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  • "Don't Mark Our Love to Market"

    Barrett Sheridan | Apr 22, 2009 03:48 PM

    Merle Hazard is the self-proclaimed "first and only country singer to write about mortgage-backed securities, derivatives, and leveraged buyouts." His latest ditty is "Mark to Market," dedicated to "the courageous men and women of the Financial Accounting Standards Board."

    Hat tip to our illustrious photo editor Kathy Jones.


  • Today in Colorful Ways to Follow the Money

    Katie Paul | Apr 22, 2009 12:56 PM
    Credit: Nielsen Company, Economic Current April '09

    Nielson is out today with two reports on global consumer behavior, with some potentially happy news for the US. I'll post more info on their findings shortly, but I think this is a sufficiently clear, handy presentation of global stimulus dollars that it deserves a look on its own. Pretty incredible that South Africa is pumping a full 38 percent of its GDP into its economy, no? It makes our 5.5 percent look meager by comparison, alarmingly close to a trillion bucks though it may be.

  • Breakfast Buffet, Wednesday, April 22

    Katie Paul | Apr 22, 2009 01:58 AM

    Banks with Chutzpah: Treasury is up for a fight on the Detroit front, after banks and other lenders came back with a meager counteroffer on canceling most of Chrysler's debt. Word on the street is that the big dogs--JP Morgan and Citi--were convinced by the little guys to be more aggressive. Apparently they didn't get the memo about not biting the hand that feeds.

    And the (Closest Thing We Have to a) Winner Is...: Mohamed El-Erian is very much looking forward to the release of the results from bank stress tests. He lays out five ways they ought to go down.

    German Toxic Waste Seeking Dump: Merkel is getting moving on a plan to take care of banks' toxic assets, which will most likely end up in a series of bad banks rather than one centralized dumping ground. Analysts expect the plan to come together by the summer.

    Platinum Concerns: After the polls close and celebrations die down in South Africa, the new government will inherit big troubles in the country's huge mining industry, which employs some 5 million people and has been hit hard by the slump in global demand.

    Billionaires No More: Russia's billionaire club has sunk to a third of its size during the boom years, with the country's richest shedding some 70 percent of their wealth.

    Who Invited This Guy?: The IMF cut its expectations for global growth--into the negative. Announcing that the world economy had fallen into a severe recession, it announced that the world economy would contract 1.3 percent this year and that financial markets would take longer than expected to stabilize.