knockknock.biz luggage tags. Photo courtesy of justinph. I guess it's finally time for me to level up. It was the summer of '99 when I convinced my then editor to send me on a tour of the U.S. videogame industry. When I finally returned three weeks later, my head was still spinning. I felt as though I'd seen the future of entertainment. It ...

 Line for the midnight release of GTA IV at the GameStop in Herald Square NYC  It's on days like this that we treasure the advantages of our current form of employment. Grand Theft Aficionados took to the streets of Liberty City New York in the driving rain ahead of GTA IV's midnight launch, but we've already been playing the ...

The ladies of Stanton Crenshaw PR

Line outside the GameStop in Herald Square NYC

Joshua Beaubrun and Ian Gabbedon outside the GameStop in Herald Square NYC

 Rockstar promotional party for Grand Theft Auto IV at Cielo in New York City  In the run-up to the Launch of Grand Theft Auto IV, Rockstar Games hosted a series of intimate parties at a variety of New York City hot spots. Dubbed ''Rockstar Games Presents Music From Grand Theft Auto IV,'' the events were pitched to us via email by ...

Rockstar publicist Bruce Dugan next to GTA IV at Level Up HQ

Rockstar party for GTA IV at APT

GTA IV party series flyer

 Bill Trinen and Shigeru Miyamoto show Wii Fit to journalists last week in NYC Last Wednesday, the Level Up staff and one of its colleagues, health writer Anne Underwood, made the two-block trek to the Le Parker Meridien hotel for a private demonstration of Nintendo's upcoming exercise game, Wii Fit. Cammie Dunaway, Nintendo of ...